Coupons, Discounts, and Promotions

One of the most powerful ways to attract customers and increase sales is through coupons, discounts, and promotions. These marketing tools not only encourage visitors to buy but also help build loyalty and boost your brand reputation.

In this article, we’ll explore how you can effectively use coupons, discounts, and promotions within the Woomen theme to maximize your store’s success.

Why Coupons and Discounts Matter

In the competitive world of ecommerce, shoppers are always on the lookout for a great deal. Coupons and discounts:

• Create a sense of urgency and excitement

• Encourage first-time purchases

• Reward loyal customers

• Help clear out inventory or promote new products

When implemented smartly, they can significantly increase your store’s conversion rates.

Setting Up Coupons and Discounts in Woomen

While Woomen is a versatile WordPress theme designed for fashion, lifestyle, and ecommerce stores, it typically works seamlessly with popular plugins like WooCommerce, which handle coupons and discount logic.

Step 1: Enable WooCommerce Coupon Settings

1. From your WordPress dashboard, go to WooCommerce > Settings > General

2. Make sure the Enable coupons option is checked

3. Save changes

Step 2: Create a Coupon

1. Navigate to WooCommerce OR Marketing > Coupons

2. Click Add Coupon

3. Enter a coupon code (e.g., SPRINGSALE20)

4. Set the discount type — percentage, fixed cart discount, or fixed product discount

5. Define usage limits and expiration dates for more control

Step 3: Apply Coupon On The Checkout Page

Go to your shop and add any product to the cart.

• Navigate to the Checkout Page.
• You will see a field labeled “Have a coupon? Click here to enter your code” at the top of the checkout form.
• Click the link, enter your coupon code (e.g., SAVE20), and press Apply Coupon.
• The discount will be automatically applied, and the order total will update.